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hi everybody dave sullivan here for the mmla membership committee with jim mcmahan with benchmark mortgage jim thanks so much for coming out you did a great job today i wonder if you could share the story of your grandfather and perspective. sure thanks dave you know yes it was fun today to talk to this group the most powerful lesson i learned earlyin my sales career was as a kid i had a grandfather who

i shared today i'm 54 this year he was 54when i was born i had a fifty year relationship \with a guy that lived to 104and perspective is a choice to me. perspective can get locked in and have its owninvisible barriers sometimes so it might thought process on perspectiveis that you own it's a choice and you need to work on all the time and really have a perspective of youcan choose to be different you can think different you can implement different

but you also have to have time that is where my 80/20rule came from a 80% of your time in your business and twentypercent on your business most people spend ahundred to 110 percent in their time in their business so perspectiveis a powerful choice i like what you said about the wd's i think that's so important i think we can get lost in the busyness anotherthing that you said could you expand on the wd'sso wd's was a terms from the war few years ago my wd's are mywealth determiners

and you know you look at your businesstoday we all have twenty-four hours in a day and so as i grew my practice especially in theearly years 29 years mortgage business but yearsfive six and seven a had a lot of success but i was busyand inefficiently busy as i begin to look back not alwaysforward who i influence over and was able to actually realize that there were a few handful of great clients that we're referring me more more business than even some realtors so i recognize those gave them a name wealth determiners and then spent moretime

becoming more valuable to those peopletoday i call that becoming more valuable fewer of the right people if you put a fence around submit thosewealth determiners be it realtors referral partners, building centerbut also past clients it's amazing what can happen what thatwill turn into overtime yes i really enjoyed your speech andthanks again for coming up a michigan boy so we do appreciate you coming home how can people reach out to you jim@benchmark.us is my email it is the easiest way to reachme great thanks so much thank you in

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